Internet marketing is the most practice way of selling or promoting services and goods in this era. Internet marketing is way more business in nature and it may also be used for non-profit purposes as well. Traditionally, an offshore company is used to warehouse assets like cash or shares of other companies. Many of us neglected the fact that an offshore company can be use to generate operating profit as well. In the event that you intend to develop your business, Internet marketing should play an important role in your solution. Here are a few of the good reasons why Internet marketing is very important for your business plan.
1. Get in touch with the global audience even your business is in a country.
Actually, a big percentage of the world’s population has access to the Internet. Through Internet marketing, you can reach more folks, both internationally and locally. This can never be achieved through the conventional way of marketing. If we are using newspaper, TV or radio to promote your business, can you imagine what will be your cost of marketing if you are going global?
2. Increase product/service awareness.
Different Internet marketing strategies are cater for different objectives. There are internet marketing strategies that help you to bring the crowd to your website, there are Internet marketing strategies that help you to create a deep impression on the crowd and there are Internet marketing strategies that help you to acquire sales. Regardless of objectives, Internet marketing can help you to reach the global crowd without you leaving your office.
3. Cost effectiveness.
To a Google certified partner, we can help you to draft a marketing campaign according to your budget. It can be just US$10 per campaign a day and you can reach a big targeted crowd. Are you aware that if Google exceeds your budget by 20% a day, there is no way you can be charged for more than 120% of your budget? For US$10 a day, you can create about 5,000 impressions per day based on our marketing campaign? We used our own Google marketing campaign. There are times we spent less than US$30 but Google created more than 49,000 impressions to our targeted crowd. These numbers are subjected to the competition (your competitors may be using it against you) and subjected to the searches within the targeted crowd.
4. Increase traffic.
Try to establish a website without any Internet marketing campaign. What will be your viewership? If you engage us to set-up the Internet marketing platform for you, we can assure you that you will feel the difference. If you have a Google Analytics account, you can measure the effect instantaneously. In another word, the result is measurable compared to the conventional way (Newspaper, TV and radio advertising).
5. Consumer habit.
Over the past 2 decades, the consumer's habit changed dramatically. In the past, referrals and reviews from friends played a very important role. But now, as long as you have a computer with you, all the information can be found over the Internet. Whichever business that does not have an existence on the Internet, it is bound to lose out at the very first step. You may not need to have an e-commerce site to propel you further but we cannot deny that a website became an essential part of business. Visualise this, will your customers take you more seriously when you have an email address with your domain name or when you are using a Hotmail email address?
6. Increase sales.
With the Internet marketing plan in place, we have no doubt that your cost will increase. But if you are comparing the potential sales that you can achieve using Internet marketing, the revenue will be able to outpace the cost. Why is that so? Can you imagine employ a sales staff to get business for you compared to an "Internet staff" that promote your products or services endlessly, which one will bring in more sales compared to the money you spend? To cut down your marketing cost, you can choose to limit the countries of Internet marketing or the timing of the advertisement.
7. Available to consumers.
In the new Internet era, you may be sleeping at night. But with an e-commerce site, you customers may initiate a purchase throughout the day and night. You are basically operational on a 24/7 basis unless your website is down.